brand identity | naming | concept | web design
I created a new identity for the British Lawn Mower Museum that would help to increase the number of visitors and leave people feeling inspired.
The museum hosts a collection of weird and wonderful lawn mowers, from a mower that once belonged to Brain May to the first robotic mower. I wanted to convey this eccentricity and passion through the founder and owner, Brian Radam who loves sharing his lifelong passion for garden mechanics with the museum's visitors.
The visual elements are driven by the patterns made when cutting grass combined with racing markings from Radam's lawn mower racing background. This is carried throughout to create a cohesive and dynamic identity.
Concept work for a student project.